Regis strengthens brand presence,
reaching new global investors
Updating a 40-year old private equity investor and operators online presence
Regis is a highly respected niche private equity firm headquartered in Mayfair specialising in real estate. The firm has managed or invested over $27 billion in assets and is a leader in scaling innovative real estate platforms and strategies for the last 40 years.
Traditionally, Regis has built partnerships by leveraging face-to-face industry relationships, cultivated via their existing network and long-standing contacts.
As the firm has grown, establishing a stronger digital presence with clear messaging has become increasingly important for the business's evolution.
The objective of the collaboration between Regis and Lumen was to develop a digital asset that conveyed Regis's niche industry positioning and update the brand’s style and messaging to reflect the company’s standing in the industry.
Given the success of Regis's investment platforms (including an IPO), the team wanted to balance showcasing their achievements without divulging strategically sensitive information.
By aligning the website’s tone and content with institutional investors' expectations, Regis strengthened its position as a leading private equity firm in the real estate sector.
Approach
To address these challenges, we began with a positioning and messaging workshop with the team to refine Regis’s brand identity and establish how the website could align with their strategic goals.
We identified how the firm’s offering uniquely differed from competitors in the space and defined a tone of voice suited for institutional investors, drawing inspiration from the Financial Times style guide.
Next, we analysed user data from the existing website to determine what we wanted to retain and what was no longer serving the brand.
This exercise informed the design of an information architecture that prioritised key messaging and figures for institutional investors.
We created a dynamic carousel highlighting Regis's various platforms, demonstrating their scalability and operational expertise in a ‘show’ rather than ‘tell’ approach.
Detailed case studies were also necessary to showcase past successes and build credibility and trust with potential investors.
Results
The revamped website now successfully differentiates Regis from its competitors by clearly communicating the firm’s unique strengths and capabilities.
Institutional investors visiting the website can see past investments' headline figures and explore active and realised (we purposely employed the US spelling on the website) strategies. Regis’s digital presence enhancement now facilitates global reach and engagement with international investors.
