Key Fund connection
and hundreds of applications since launch
580+ applications from emerging fund managers, key fund connection and a strong talent pipeline
GTM content and social strategy
Thema serves as a strategic Limited Partner (LP) to emerging venture capital fund managers. George, co-founder and CEO at Thema, engaged Lumen Labs to support their launch, focusing on go-to-market (GTM) marketing and content strategy. This included analysing their target audience and defining key content pillars and messaging.
The first step was refining Thema's tone of voice and messaging through a content strategy workshop.
Next, the newly developed content pillars were used to amplify the momentum created from Thema’s successful PR launch.
The objective was to channel the launch’s interest into followers from their Ideal Customer Profile (ICP)—emerging fund managers seeking to join the Thema programme. The aim was to capture this audience’s attention and direct them to the LinkedIn brand page for organic engagement.
“Having presented our business model and preferred objectives, Lucy formulated a workshop to align how best to move forward. My takeaway notes were that we left the workshop with a refined narrative, target audience demographic, and the optimum channels we were comfortable operating. We worked on defining clear messaging and content pillars, with insight into how best to take advantage of the various marketing channels.”
Results
Through strategically tailored posts across founders' accounts and the brand page, we grew the Thema official brand page from 0 to 647 followers, achieving a growth rate of 64,600% in a single day.
The content pillars underpinned our overall content, which has proven successful on the Thema brand page, ultimately helping to drive the desired traffic to our various target audiences, resulting in applications via the website.
“Thanks to clear posts defining the target audience, Thema has cultivated a dedicated following on its brand page, with active engagement on our content.”
Thema has cultivated a dedicated following on its brand page thanks to clear posts defining the target audience and as a result, achieving active engagement on every post.
