Strategic content for B2B brands

get your

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straight

WHAT WE DO

Your plug-in content team.

It's time to nail content-market fit.

Stop creating content at random and start outsmarting the competition.

At Lumen, we work with you to deliver targeted content that consistently drives brand recognition and sustainable pipeline growth.

WHAT WE'VE DONE

Launching Thema: Leveraging LinkedIn to Build an Engaged Community of Emerging Fund Managers

Regis

Website Design and Messaging for Regis, a Leading Private Equity Operator and Investor

SERVICES

Few companies create consistently high-quality content. Let's help your business cut through the mediocre to become a household name in your category.

Content Optimisation

From £1,500

Editing

Complete

Launch Post

September 12, 2024

Content Updates

Website

September 4, 2024

Blog Post

Blog

September 18, 2024

story

Your plug-in content team (strategy and execution)

If you are creating content at random because you don't have time to brief and vet writers, our plug-in content team add fuel to your growth engine.

Collaborative planning: We kick-off every month by planning your content calendar.
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Strategy on-tap: Throughout the month, we maintain open communication on Slack, ensuring you’re involved in the sign-off process and have a safe, streamlined way to share information with us.

‍Progress tracking: You can track your content’s progress in real time via Notion, keeping you in the loop at every stage.
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‍Content delivery: We handle everything—from creation to design to final delivery—so your content is always on point and on time.

Strategy & Consultancy

From £1,075

strategy

Content Strategy Workshop
Social Strategy Workshop
AI Content Strategy Workshop

If your business is an early-stage start-up and you are firing out blog posts at random, we can get you back on track to winning more customers through content. We workshop with you and your team to create an early-stage content strategy that will make your ideal customer feel 'seen'.

For later-stage businesses with a high level of complexity, we understand that as you have expanded, your messaging has changed. We bring together your senior team to get everyone plugged back into how you communicate your story to customers. After the session, you will have clear next steps for creating content that connects with your ideal customer.

Do you want to stop creating content at random?

Let’s Talk

TESTIMONIALS

Results of working with Lumen Labs

I had the pleasure of working with Lumen Labs on the copy for a brochure in circulation for less than a month that has already delivered remarkable results—£6m AUA for the business and 21 booked meetings. Lumen has a unique ability to distil complex topics into engaging, digestible content that is unparalleled and deeply understands digital and social best practices. I appreciated the seamless collaboration with our teams, always asking the right questions to ensure the content hits the mark. I recommend Lucy and Lumen 1000% (yes, that extra 0 is intentional).

Abba Newbery

CMO at Insignis Cash

Having presented our business model and preferred objectives, Lucy formulated a workshop to align how best to move forward. My takeaway notes were that we left the workshop with a refined narrative, target audience demographic, and the optimum channels we were comfortable operating. We worked on defining clear messaging and content pillars, with insight into how best to take advantage of the various marketing channels.

George Askew

Co-founder at Thema

Since we started working with Lumen in January 2024 to launch our content marketing efforts, we've seen remarkable growth in our LinkedIn following and developed a well-crafted blog. Lucy quickly grasps complex topics relevant to our audience and expertly transforms them into short-form and long-form content. Together, we've refined our tone of voice and strategically identified where content can most impact our sales funnel. Collaborating with Lumen has been a smart strategic move for our business.

George Postlethwaite

CEO of Gaea Technology

Trending questions

Wait, shouldn't we hire in-house?

Hey, you aren't the first to ask! It's Lucy here, founder of Lumen Labs. I've worked as an in-house Head of Content and fractionally for multiple B2B businesses. Creating high-quality end-to-end content that stands out is expensive and time consuming. The annual cost of a senior-level writer is now in the £60k region and a Head of Content, around £80k. This combination of strategy and execution is pricey and that doesn't include the time they are stuck in meetings, and the time you spend briefing them. At Lumen Labs all we do is premium content creation, and we make it as easy as possible for you to get what you need delivered on time.

Can't we just create our content using AI?

Listen, we think AI is great for lots of things, but differentiation isn’t one of them. We use AI tools in our content stack (shout-out to Grammarly!), but human creativity is our premium offering. You know how an instant coffee pod is quick, but doesn’t quite hit the spot like a barista-made coffee? That’s AI-only versus our service.

"No agencies, we only use freelancers!"

Firstly, shout out to our freelancer community. It isn't us vs. them and we understand if you have a dedicated freelancer. A freelancer is a great solution if you just need writing support. We help you create content end-to-end, meaning we create full briefs, research, write, create design and ship the content for you, once it's been signed off.

How long will it take to see results from your services?

We can tell you about the marketing brochure we created that delivered £6m AUA for a business and helped book 21 meetings in matter of weeks (true story). But for the most part, building your brand through content and creating a sense of familiarity with your audience is a long(ish) game. From 6 months onwards we might get your ranking on the first page of Google, and you will likely start seeing an increase in inbounds. If you are looking for 100+ articles a month, we probably aren't the right fit for you.

What length are your contracts for the strategy and execution package?

To see the results from our plug-in content team, our contracts are a minimum of 6 months. We invest a huge amount of time understanding your business and plugging into your team. This protects the people we work with and ensures we deliver on our promises.